Zong

brief

The forerunners in implementing cutting-edge technologies and giving their clients the best telecommunications experience and dedicated to addressing their changing needs, Zong is providing a seamless communication experience to support the clients’ digital lifestyles and continues making contributions to Pakistan’s digital agenda. The brand requires a youth icon to represent the field of gaming in Pakistan.

Objectives

Zong 4G’s Campaign “Let’s Get Digital” aimed to hit the market with faces that represented youth and innovation in the tech era. Shark Talent provided a strategy that portrayed its specifications for the audience targeted.

Solution

A large audience was drawn in by the concept and execution of Zong 4G providing seamless and fast services. Shark Talent provided Arslan Ash, the World’s Best Tekken Player with a TVC appearance and a photoshoot for digital and out-of-home assets. Who’d be better to represent the field of gaming than the best gamer in the world?