Infinix x Binance
brief
Infinix is one of the leading smartphone manufacturers in Pakistan, primarily well-known for their budget and mid-range smartphones. Their technology strives to improve quality and convenience for people’s daily lives through unique designs and intelligent operating systems.
The Binance cryptocurrency exchange is the largest bitcoin and altcoin crypto exchange by volume in the world. Their borderless payment system on Binance Pay and Marketplace reaches more customers as they pay and receive payment in cryptocurrency.
The brief is to create content for the Infinix Zero and the Binance-sponsored F1 happening in Baku, Azerbaijan.
Objectives
The objective of the plan was to help create and curate the whole strategy. Launching campaigns that are both expert and innovative is beneficial for both brands. To provide them with premium content, we worked with both brands simultaneously in order to make sure that both brands are getting complete coverage in a single content piece.
Solution
We created customized content in order to have a strategic ambassador – Mooroo. Shark Talent customized a plan catering to both brands; creating a strategic alliance between both brands in a single content piece, whilst also making sure that the content delivers upon the objectives set forth by both brands.
Total Impressions
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Total Impressions
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Organic Stories
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