Flamin Hot
brief
Post-pandemic – the world had changed completely, and Pepsi snacks have taken it upon themselves to bring back outdoor fun! The purpose is to have a first-of-its-kind concert wherein we see a clash of the Flamin’ Hot flavors by Lays, Kurkure, and Cheetos. We’ve been suggested to bring a young and energetic crowd, which was to be a mix of celebrities, influencers, socialites, and young collegegoers from the GEN-Z demographic.
Objectives
The objective of the Flamin’ Hot Sound Fest was to create a unique and fun experience for music and snack lovers alike by bringing together the three iconic Pepsi Snack flavors – Kurkure, Lays, and Cheetos – in a fierce and exciting competition. With Shamoon as the face of Team Kurkure managed by Shark Talent, the attendees enjoyed a variety of flavors, music, and activities. This was an event that left people talking about it for days to come!
Solution
We leverage our expertise in social media marketing and influencer strategy to choose the best audience for Pepsi’s brand criteria. Our extensive network of creative professionals brought together the perfect blend of talent and youth, to create an unforgettable event that had an impact on the audience. The event was a huge success and our client was extremely pleased with the results. We are proud to have been a part of this successful collaboration and it highlights our commitment to helping brands create initiatives with lasting impact.
Attendees
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User Generated Content
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