Lahore Qalanders
brief
To resonate better with a niche audience belonging to the youth of the country, the brand wishes to collaborate with a content creator that can give them an audience that can be considered “cool” in the conventional sense of the word.
Objectives
The objective was to increase Lahore Qalandar’s social media presence, create an effective and engaging campaign to promote the team and integrate influencers with cricket-centric audiences.
Solution
Our strategy was to create content that resonates with the target audience and increase brand awareness. We used a combination of interactive content, influencer collaborations, and a strategic campaign to engage the target audience and drive increased awareness and engagement further elevating the visibility of Lahore Qalandar as a brand towards a much more niche audience. The brand engaged Khaqan Shahnawaz as the face of the team; considering that he is somewhat considered the epitome of Gen-Z in the digital landscape, this was a bold move from the brand. However, the results were brilliant, as people were generally looking forward to the content Khaqan was putting up on his social channels, whereas some even dubbed him as the lucky charm behind Lahore’s win at the PSL.
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