GXR
brief
GXR is a gaming and E-sport organization that offers brand endorsement partnerships, streaming contracts, and creative collaborations that is active in the Middle East and North Africa (MENA), North America, Southeast Asia (SEA), South Asia, and Europe now they want E-sports to be more accessible in Pakistan. They wanted to take gaming services to Pakistan and make E-sports more accessible and enjoyable for everyone. That’s why they were looking for influencers and social media stars to spread the word about GXR and help them to bring E-sports to Pakistan.
Objectives
The objective of GXR was to promote E-sports in Pakistan. We were to create a first-of-its-kind gaming event wherein people from all over Pakistan were to participate in PUBG, Valorant, Tekken 7, and Fifa 22. We were to engage macro-influencers who’d give us a diversified audience all over the country.
Solution
To create content talking about the present and the future of E-sports in the country we engaged social media influencers like Taimoor Salahuddin AKA Mooroo, Junaid Akram AKA Ganjiswag, Taimoor Akbar AKA Taimoorii, Saad-ur-Rahman AKA Ducky Bhai, Yashma Gill, Hasnain Tariq AKA Brown Lad, Hamza Amin, and Khaqan Shahnawaz.
On a completely side note, Arslan Ash who is exclusively managed by Shark Talent, became the champion of Tekken at GXR, which we’re obviously super proud of!
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